Kolorcraft supported Wickes to design and produce a front of store display that was eye-catching, impactful and clearly showcased the nationwide DIY experts’ products and corresponding special offer.
case studies
solutions
Our design perfectly suited the nationwide promotional campaign, supported in store and online with additional above the line marketing support. The clever use of large 3D printed paint tins, allied by the size and style of the message, created maximum impact. Customers were made immediately aware of the offer at front of store.
The promotional chevron design was used across all of Wickes’ campaign marketing materials, including press advertising, online and printed POS. The point of sale display was produced entirely from easily recyclable products, boxboard, display board, corrugated board and polypropylene for a highly sustainable solution.
solutions
Our project brief from Wickes included a copy of the offer artwork and a request to create an engaging piece of front of store theatre to help drive up sales of the product. The team at Kolorcraft was given complete freedom of design, which enabled us to develop exciting campaign visuals and a clever 3D construction to match.
During the course of the project we produced a series of blank prototypes and printed simples ahead of the final production run to ensure Wickes were 100% satisfied with our progress. This enabled us to keep lead-times tight and minimise any wastage. We then tested the unit in-store and gathered feedback from store colleagues.
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