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Wickes briefed us to develop a refreshed Winter Sale Campaign that would enhance in-store impact, clearly communicate the sale message, and remain flexible throughout the campaign period.

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case studies

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overview

The Wickes Winter Sale needed to feel distinct from the regular promotional activity seen throughout the year. The focus was on creating a clear, recognisable in-store campaign that signalled a key retail moment and encouraged customers to engage.

Kolorcraft developed a series of point-of-sale graphics that combined strong sale messaging with carefully selected lifestyle imagery. The approach worked across both showroom and external spaces, helping create a consistent presence in-store while drawing attention from the shopfront.

challenges

The primary challenge was to balance multiple key objectives within a single cohesive design while ensuring the sale message remained clear and dominant. It was essential to create graphics that were visually impactful and disruptive in a busy retail environment, yet still fully aligned with Wickes’ established sale brand guidelines.

A key challenge was creating a solution that would stay effective throughout a three-month campaign, needing to be durable yet flexible enough to accommodate changing promotional messages. It also had to work across various showroom elements while being easy to assemble, use, and recycle through a single waste stream.

requirements

  • Create interchangeable point of sale elements that could be updated easily as offers and end dates changed

  • Maintaining consistency with existing in-store POS, while introducing a more noticeable visual shift for the Winter Sale

  • Make effective use of Kitchen and Bathroom brochure imagery to support product visibility and customer understanding

solutions

Kolorcraft focused on keeping the sale message clear and easy to read across all in-store marketing materials, using a consistent layout and visual hierarchy.

Interchangeable elements were built into the standee design, allowing straightforward updates as offers changed. This helped extend the lifespan of the point of sale display without the need for full reprints.

Lifestyle imagery was used carefully across the campaign to support the products on promotion, giving customers a clearer sense of how items could work within their own spaces.

Wickes Sale 541
Wickes Sale 541

solutions

Kolorcraft focused on keeping the sale message clear and easy to read across all in-store marketing materials, using a consistent layout and visual hierarchy.

Interchangeable elements were built into the standee design, allowing straightforward updates as offers changed. This helped extend the lifespan of the point of sale display without the need for full reprints.

Lifestyle imagery was used carefully across the campaign to support the products on promotion, giving customers a clearer sense of how items could work within their own spaces.

solutions

The production solution focused on delivering both durability and sustainability. All materials were chosen to ensure they could be recycled within a single waste stream, supporting environmental objectives.

The final designs were engineered for ease of assembly and installation, while being robust enough to withstand the demands of a high-traffic retail environment over a three-month period.

Wickes Sale 530

solutions

The production solution focused on delivering both durability and sustainability. All materials were chosen to ensure they could be recycled within a single waste stream, supporting environmental objectives.

The final designs were engineered for ease of assembly and installation, while being robust enough to withstand the demands of a high-traffic retail environment over a three-month period.

Wickes Sale 530
Wickes Sale 517

outcome

The final result was a cohesive set of retail POS graphics that worked effectively across both internal and external areas of the store.

The standee provided a strong presence at the front of the showroom, while the in-store graphics supported the sale messaging without overwhelming the space.

Overall, the campaign delivered a clear and practical in-store retail marketing solution, helping customers navigate the sale and engage with the products more easily.

We’re thrilled with how the Winter Sale campaign Graphics have turned out. Feedback from stores has been great. Easy implementation and they love the inclusion of the imagery. The standee has gone down particularly well!

Marketing Manager

fancy a chat

If you’d like to learn more about our POS displays, our marketing support, or any of our other services, get in touch on 01924 780780, email us at enquiries@kolorcraft.com or simply click the link below. We’ll be more than happy to help with any queries you may have, all you have to do is ask!

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Fancy a Chat

fancy a chat

If you’d like to learn more about our POS displays, our marketing support, or any of our other services, email us at enquiries@kolorcraft.com or simply click the link below. We’ll be more than happy to help with any queries you may have, all you have to do is ask!