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To celebrate one of Britain's most iconic summer sporting moment, we partnered with Marks & Spencer, to deliver two standout Wimbledon-themed store takeovers.

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case studies

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overview

Kolorcraft partnered with Marks & Spencer and Whippet to deliver two Wimbledon-inspired in-store activations that transformed retail spaces into a striking celebration of one of Britain’s most iconic sporting events.

The campaign was designed as an immersive point of sale graphics and retail display solution, bringing the excitement of Wimbledon into the store. It combined bold, interactive features with cohesive in-store storytelling to enhance the shopper experience, encouraging engagement and creating memorable moments.

requirements

  • Deliver an immersive in-store experience, including interactive selfie/photo opportunities

  • Generate excitement for the tournament and create a fun and engaging customer journey

  • Ensure bigger, bolder and more visually impactful displays

solutions

Kolorcraft developed hero features and in-store point of sale graphics that encouraged customer interaction.

Exterior cladding and hanging boards were transformed with Wimbledon-inspired elements, including grass-clad surfaces, 3D-printed strawberries, printed floral motifs from the official Wimbledon bouquet, giant rackets, and branded tennis balls.

All elements combined to create a premium, immersive retail activation that translated the shared heritage of M&S and Wimbledon into an engaging customer experience.

M&S Wimbledon-2

solutions

Kolorcraft developed hero features and in-store point of sale graphics that encouraged customer interaction.

Exterior cladding and hanging boards were transformed with Wimbledon-inspired elements, including grass-clad surfaces, 3D-printed strawberries, printed floral motifs from the official Wimbledon bouquet, giant rackets, and branded tennis balls.

All elements combined to create a premium, immersive retail activation that translated the shared heritage of M&S and Wimbledon into an engaging customer experience.

M&S Wimbledon-2
M&S Wimbledon-3

solutions

Inside the store, bespoke POS components guided shoppers through the space, enhancing product visibility while delivering a cohesive brand story. These included 3D chiller headers and banner stand surrounds.

Oversized acrylic M&S letterforms filled with tennis balls created instantly recognisable focal points and strong social media moments.

solutions

Inside the store, bespoke POS components guided shoppers through the space, enhancing product visibility while delivering a cohesive brand story. These included 3D chiller headers and banner stand surrounds.

Oversized acrylic M&S letterforms filled with tennis balls created instantly recognisable focal points and strong social media moments.

M&S Wimbledon-3

outcome

The activation created a visually striking retail environment that captured attention both inside and outside the store. Boosting customer engagement through interactive and immersive features, including selfie opportunities and high-impact visual merchandising.

Displays balanced scale, tactility, and clarity, ensuring immediate impact while maintaining M&S brand integrity.

The project demonstrated Kolorcraft’s expertise in in-store retail marketing, point of sale graphics, and seasonal retail activations.

M&S Wimbledon-1

fancy a chat

If you’d like to learn more about our POS displays, our marketing support, or any of our other services, get in touch on 01924 780780, email us at enquiries@kolorcraft.com or simply click the link below. We’ll be more than happy to help with any queries you may have, all you have to do is ask!

LEARN MORE
Fancy a Chat

fancy a chat

If you’d like to learn more about our POS displays, our marketing support, or any of our other services, email us at enquiries@kolorcraft.com or simply click the link below. We’ll be more than happy to help with any queries you may have, all you have to do is ask!