The Wickes Winter Sale needed to feel distinct from the regular promotional activity seen throughout the year. The focus was on creating a clear, recognisable in-store campaign that signalled a key retail moment and encouraged customers to engage.

Kolorcraft developed a series of point-of-sale graphics that combined strong sale messaging with carefully selected lifestyle imagery. The approach worked across both showroom and external spaces, helping create a consistent presence in-store while drawing attention from the shopfront.

challenges

The primary challenge was to balance multiple key objectives within a single cohesive design while ensuring the sale message remained clear and dominant. It was essential to create graphics that were visually impactful and disruptive in a busy retail environment, yet still fully aligned with Wickes’ established sale brand guidelines.

A key challenge was creating a solution that would stay effective throughout a three-month campaign, needing to be durable yet flexible enough to accommodate changing promotional messages. It also had to work across various showroom elements while being easy to assemble, use, and recycle through a single waste stream.