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In the world of printing, there’s a whole array of options and materials available. From digital printing to litho printing, if you’re new to the industry it can be a challenge to know what they are and why they are used. For those wondering what litho printing is, we’ve got your back. Keep reading to find out what litho printing is when you might want to use it.

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9th May 2022

What is litho printing?

How does it work?

Short for Lithography/Lithographic and offset printing. Essentially, litho printing is when wet ink and fast-moving rollers are used to print your desires image on your chosen material.

Litho printing is where the image of the content you want to produce is placed on plates, which is then covered in ink and used for printing?

The wet ink and rollers rely on plates to act like stencils against the chosen substrate. A plate has an image area that is water repellent. the non-image area has a fine grain to allow it to hold water. The entire plate is coated with water, which will not stick to the water repellent image area. An oil-based ink is then applied, which will only stick to the 'dry' image area and run through a cylinder which impresses the image onto the chosen substrate.

What is Litho Printing?

 

What is litho printing best used for?

There are frequent debates in the printing industry about whether litho or digital printing is the best method and it goes without saying that both have their pros and cons.

Generally, litho printing requires more time and money to set up, so it is usually used for larger and longer print runs. This is where the convenience of digital printing is more suitable for shorter and one-off print runs.

The advantages of litho printing are that it has much faster running speeds than digital so is perfectly suited to large print runs and because of the speed of the process the unit cost comes down as the quantity goes up. It also produces a high-resolution, high-quality print.

With the litho printing process, the materials that can be used are limited because the process doesn’t allow for rigid materials to be used and the sheet sizes are also somewhat limited, although here at Kolorcraft we can boast of having large format capabilities and can print sheet sizes up to 1.2mx1.6m. Whereas digital printing processes allow you to print on a much wider range of substrates including thicker board, wood and metal to name a few.

So, if you’re looking for a printing method that is high quality and high volume, litho printing is your go-to option.

Litho printing with Kolorcraft

Here at Kolorcraft, we are experts when it comes to print management and POS printing. We’ve got the knowledge and expertise to help you with all your POS printing needs. Whether you’re looking for an end-to-end solution or just some guidance on your printing needs, we’ve got you covered.

expert marketing campaign design and printing from kolorcraft

From concept to creation, we create immersive point of sale solutions for leading retailers.

 

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Our Account Managers
live and breathe POS.
We’ll become part of your
in-house marketing team,
working alongside you
to make your life easier.
 
From helping you to plan
your budget and meet your
environmental targets, to
carrying out in-store audits
and ensuring everything
is running smoothly, we’re
here to bring your visions
to life.
 

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From one-off samples to
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produce it all. Shelf
talkers? Easy. Complex
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At Kolorcraft, POS is our
bread and butter, we’ll
design it, produce it,
pack it, and make sure
it lands in the right
store, bang on time.
 
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Our list of clever solutions
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From our end-to-end support
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or both - we’ve got you covered.
 
We’re big on value and even
bigger on delivering marketing
campaigns that actually inspire
and hit the mark.
 
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At Kolorcraft, speed and
accuracy aren’t optional,
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We don’t cut corners, we
just get it right, first time,
every time. You tell us
what you need, we’ll
deliver it, no faff, no fuss.
 
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Yes, that’s right, we’ve won
awards! You don’t have to
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Our fantastic team knows
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increase sales.
 
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page to find out more
about our award-winning
work.
 
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We love nothing more than
providing excellent POS
marketing solutions to our
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We have a wide range of
examples to show you just
how good we are at it.
 
Read our collection of case
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Meet kore the intelligent
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Trusted by retailers
nationwide.
 
Unite your marketing,
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teams and streamline
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operations into one
smart platform.
 
Faster, smarter, and
fully under your control.
 
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We’ve been doing POS
longer than we care to
admit. Big briefs, small
briefs, weird briefs,
we’ve nailed them all. 
 
Our team (yes, we’re
showing off) handles
3D design, walkthroughs,
artwork, photography,
copy, and brand wrangling
(because someone’s got
to keep it tidy).
 
Bottom line: if it’s POS,
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no fuss, no faff, all under
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why we’re always tracking
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working to shrink our impact.
 
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energy back in 2021, and now
we’re proud to be a World Land
Trust Carbon Balanced Printer,
with a shiny silver EcoVadis
accreditation to boot.
 

fancy a chat

If you’d like to learn more about our POS displays, our marketing support, or any of our other services, get in touch on 01924 780780, email us at enquiries@kolorcraft.com or simply click the link below. We’ll be more than happy to help with any queries you may have, all you have to do is ask!

Fancy a Chat

fancy a chat

If you’d like to learn more about our POS displays, our marketing support, or any of our other services, email us at enquiries@kolorcraft.com or simply click the link below. We’ll be more than happy to help with any queries you may have, all you have to do is ask!