POPAI awards
Innovation gold winner
Judges' comments
"The Walkers Brit Trip display brings excellent stand-out and theatre to an in store location which is normally flat and uninspiring.
It's a reminder that innovation is not just about the use of the latest technologies and materials but also about delivering new types of execution in previously neglected areas."
POPAI awards winner
"Following the design of our spring window scheme we approached Kolorcraft to help us carry the scheme through to store via a high level prop.
The design sat perfectly next to our window scheme and helped create a strong spring mood in store. The design was very easy to deliver and helped us achieve a great 3D result.
It was easy for the store staff to implement, with great step by step instructions and was well received within stores."
Charlie G Harrison - Group Marketing Manager
POPAI awards winner
Judges' comments
"The individual panels created for the Yes Yes window campaign were really strong.
As individual triangles could be displayed next to each other in various ways, this allowed full flexibility for stores with varying window sizes - always a challenge when considering window schemes.
The panels were durable and strong and lasted well through the initial two week scheme and on for an extended week."
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